The RumChata Epidemic Part II...My Quest for RumChata Greatness

***DISCLAIMER (THIS IS LONG)

As many of you know, or should by now, or will by the time I am done with this Blog, my original RumChata Epidemic Blog is the #1 most read Blog I have written.  Who knew?  INSANE I tell you.  The best part of the whole “RumChata” deal is that I was really just being a (this will come as a shock) smart-ass to Sister.  Interestingly, as obsessed with it as she “appeared,” she has only technically consumed two bottles.  And both of those she carried around in a cooler to spread the good cheer with others.  It is important to also mention though that as of the moment I am writing this, she has two bottles “on deck” (opened in the fridge and ready to go, (who knows why 2 of them are opened at the same time, probably the stroke) and another bottle in the “bull-pen” waiting to be called to the game.  So, in all honesty, she has not consumed that much.  And in turn, my being a smart ass backfired on me because I too liked it.  Not obsessively, but I liked it.

I want to make a difference in this world.  Normally a person that wants to do that wants to feed starving children, build homes in natural disaster riddled areas, spread the word about fighting some major cause, develop a cure for a disease…

I, Tiffany Danielle Buckman, want to make the world aware of an alcoholic beverage.  It does not contain very much alcohol, but what IT IS, is probably single handedly the most versatile product in the world.  You drink it.  You cook with it.  You bake with it.  You celebrate with it.  In a Red Solo Cup, (or a Blue Solo Cup, because I am an equal opportunity Solo cup drinker outer,) or a coffee cup, or a Dixie cup, or a measuring cup…I mean really?  Give me any cup you got, RumChata will work in it.

Once I realized the importance of my new found endeavor/goal in life, I began (unbeknownst to my friends) contacting the lovely people at RumChata or Agave Loco if you will…I know, I know, hard to believe that I “wrote” something, but I did.  Further on down the page you can read my correspondence with them.

Currently, (and I do want to accept some credit for this) RumChata is closing in on 200,000 cases sold.  3,000 of those were sold in the Knox/Fulton County areas of Illinois between Thanksgiving and Christmas.  It is also CURRENTLY, the fastest growing product in the United States.  Thank you Tiffany, oh no problem, RumChata, IT’S WHAT I DO!  (Lol…seriously, I do not think that I am responsible for this however it does make for great blog material!)

Right now RumChata is having a “Top Fans Album” Contest.  I have sent them all of our Holiday Cheer pictures that we took with a RumChata bottle.  Come HELL OR HIGH WATER, we will be in the Top Fans Album.  If it is the last thing I do on this earth.  Well, ok, it doesn’t need to be that extreme.  I have suggested that we now carry a bottle around with us wherever we go, like some people do with their garden gnomes, however, being pulled over with an open container (regardless of the contents) could cost us a small fortune in legal fees.

Below is my initial note to the fine folks at RumChata.

LETTER TO RUMCHATA

12-21-11

Dear Important People at RumChata-

 First and foremost, thank the Lord you have a Facebook page.  We now have a place to express ourselves and our love for RumChata.

 I am not sure why we are just recently learning about this delight in west Central Illinois, but we are.  Some liquor stores around here have been carrying it for quite a while, however no one ever knew it existed.  Poor advertising on their part perhaps, or because you are a “smaller fish” in the big liquor pond, there isn’t a lot of advertising money out there to promote this amazing product. 

 Well, we (and when I say we, I mean my “Holiday Cheer for All the Year” Group…) yes we even have a Facebook page; have been doing our best to advertise it for you.  It pretty much is mentioned in every single post we post on Facebook, personally and in our group.  Even if the post is not about RumChata or even drinking for that matter.  It has gotten to the point where people are hoping we actually post something without RumChata in it. 

 We have tried RumChata in quite a few ways.  With Captain Morgan.  With Coffee.  With Tequila.  With Coke.  With Milk.  With Salted Caramel Cocoa.  With Strawberry Vodka for a Martini.  Made French Toast with it.  Rice Pudding.  Snickerdoodle Cookies.  Chocolate Chip Cookies.  Made syrup with it.  The point is, if we can include RumChata in it, we put it in there.  Food and beverage.  Who knew such a versatile ingredient existed in our world?  Well we do now.

 I used to own a bar/restaurant.  Had I known this existed, I probably would have been one of the smallest demographics in your sales area to the sell the most of this beverage.  I would have probably taken “brand awareness” to an entirely new level.

 Let me get to the point, sorry, it takes me awhile.  We, my “Holiday Cheer for All the Year” group would love to be your “unofficial” spokespeople for RumChata.  At least in our little corner of the world.  Perhaps you have posters you want us to hang up?  Or T-shirts and hats you want us to wear/give away!?  WE NEED SOME RUMCHATA merchandise!  Or you would love it if we hosted an entire RumChata party at one of our local establishments and took pictures and posted them all over your Facebook page and ours!?  I have already written a blog about you…feel free to read it at your leisure. http://totallyinatiff.blogspot.com/2011/12/rum-chata-epidemic.html

 The thing is we do not feel this is a fly by night beverage.  It is not a “one hit wonder” if you will.  Along with its brothers and sisters in arms, i.e. Malibu Rum, Captain Morgan, Barcardi, etc.  it too will be asked for by name, for many years to come.  We want to help.  HELP US HELP YOU!

 So, Important People at RumChata, how can we be of service?  Because whatever it is you need us to do, we are prepared to do it.  If you need to send me to Mexico for merchandise training, I can also be available for that. 

 Yours In RumChata-

 Tiffany Buckman

Here is their RESPONSE:

Tiffany,

 We really thank you for your support but we do not have any of the things you are looking for.  We do not make T shirts, posters, etc…

We are running around 24/7 trying to make as much RumChata as everyone is drinking.  We have run out every month for the last 5 months as this brand has taken off.

All we can ask for is patience…we have only been around for two years and are growing too fast for our small little company.

Thanks for your patience…and support for our brand...

Have a wonderful holiday season…

This was not necessarily the answer I was hoping for, and apparently they are not aware, that I have no patience, but since I am making this my life’s work, I will try to step back a bit and allow them some time to acclimate to their new found fame.  It is also important to note that I do not think this is a fly by night product, I really don’t.  A lot of people may think it is going to be, but it is not.  I feel it in my gut.  Now, it is also important to note that RumChata is not loved by all.  I think that is great…it is what makes the world go round.  I don’t want everyone to LOVE IT…that is not my goal here people.  My goal is that you talk about it.  Even if by talking about it the conversation goes something like this “I really wish Tiffany would quit talking about RumChata, it is getting annoying and old.”  I will not disagree…but by saying such a thing, you are actually helping me, so hate away!  Really, hate away…I love my haters…they have created half of who I am today!  AND, by talking about NOT liking it or being annoyed with me talking about it so much, you are actually TALKING about it, so…Tiffany 1 Haters 0.

Anyway…I will keep you all posted on the Fan Contest as I know there are many of you on the edge of your seat (REALLY LOL!) In the meantime, whatever it takes for you to enjoy some quality time with friends and family, cheers to you, because isn’t that what “libations” are all about? 

Before the end of this year, you will see me in RumChata attire.  A girl has to have some goals.